OUR STORY . EST. 1962
Three women
One kitchen
Sixty-four years.
Urban Leafys is not a brand we built. It’s a kitchen we
inherited — from a grandmother who couldn’t read, to a
mother who fed a village, to a daughter who couldn’t
bear to let it disappear.
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PADMAJA . FOUNDER
SIXTY – FOUR YEARS . FOUR CHAPTERS
How we got here.
1962
1985
2018
2026
A wood stove in Guntur
My grandmother, Annapurnamma, was twelve when she lost her mother. She raised her four siblings on a wood-fired stove, two clay pots, and the karam recipes pressed into her memory like a second mother's lullaby.
A kitchen of her own
My mother, Sarojini, opened a tiffin counter from the verandah of our house. Eight steel boxes, four karams, one rule: never sell anything you wouldn't feed your own child. She fed half our village before she fed herself.
A kitchen for everyone’s mother
I came home from a finance job in Bangalore to find my mother's tiffin counter on its last legs. I had a question — what if the karam she ground for our neighbours could ride a truck to Mumbai, Delhi, San Francisco?
A kitchen with sixty hands
Today, Urban Leafys is sixty-two women — farmers, grinders, packers, accountants. We've sold over 400,000 jars. My grandmother's recipes feed strangers in 28 countries. She's eighty-six. She still tastes every batch.
WHAT WE STAND ON
Three non-negotiables.
Above-market wages
Every woman in our supply chain earns 1.4×
the regional rate. We publish our cost sheet
annually.
Soil-first farming
We work only with farmers using indigenous,
low-water cultivars. No fillers, no irradiation,
no shortcuts.
A kitchen, not a factory
Our 800-sq-ft grinding floor in Hyderabad is
purposefully small. We could be bigger.
We won’t be.
THE PEOPLE BEHIND THE JAR
Sixty-two women, one kitchen.
A
Annapurnamma
Chief Recipe Officer . 86
S
Sarojini
Co-founder . Master Blender . 64
P
Padmaja
Founder . CEO . 38
42
Lakshmi & Team
Forty-two women . Hyderabad floor
62
Women in our supply chain
1.4x
Regional wage paid
400k+
Jars shipped
28
Countries served